Analysis of the film “We Need To Talk About Kevin”

â€Å"We Need to Talk About Kevin† is a movie adaptation of Lionel Shriver’s novel with the same title. The story revolves around a family of four, but the main focus is on the relationship between the mother (Eva, played by Tilda Swinton) and the son (Kevin, played by Rock River, Jasper Newell and Ezra Miller). The movie goes back and forth in time to show different points in Eva’s life. The use of flashbacks and the clever combination of the ‘past’ and ‘present’ scenes illustrates the contrast of what her life was like with her family and without, certain details in both let us know what Eva was thinking and feeling. There is a great significance to details in this film. For example the use of the colour red, this could represent fear, blood and the tense relationships Eva had not only with Kevin but also Franklin, her husband. At the beginning of the movie we see people in a pool of red, this makes us think of violence, a massacre, but really it’s just a tomato festival filmed from a distance. This scene seems strange and out of place, but it sets a certain mood and is also a way of introducing Eva’s occupation. Eva is a well-paid travel guide author, she is absoloutly in love with her job and gets to travel around the world. Her husband and her are passionatly inlove with one another, however Franklin prefers her at home. Franklin wants a child and after some time, once Eva is pregnant it is quite clear that she isn’t thrilled about this, however details such as little ballerinas running around suggest she wishes for a girl. Also you can read Analysis July at the Multiplex She eventually gives birth to Kevin, and we can tell from the very beginning that something isn’t right when he cries all the time except when he’s with his father Franklin. The movie lets us follow through the growing up of Kevin, the way he manipulates with his family and uses genius and cruel ways to get what he wants. As a baby he clearly prefers Franklin, but he’s always working while Eva stays at home with Kevin. This makes Eva exhausted and it doesn’t get much better with time. As a toddler, Kevin continues to be disobediant. He doesn’t communicate with Eva or respond to any of her actions, so she takes him to the doctor thinking he has autism. The doctor confirms that there isn’t anything wrong with him medically, which seems to break Eva’s heart as this means that to Kevin there is something wrong with her. She admits she was much happier before, but she never gives up on Kevin. She possibly sees Kevin as a challange that she can later add to her accomplishments or maybe she realizes it’s her duty to always be there for him, no matter what. Kevin is a very troubled and difficult character, from an early age he seems to do everything he can to make Eva miserable and he takes pleasure from this. He starts playing violent videogames and as a teenager he collects computer viruses. He continues to use nappies until about the age of 6 and once Eva gives birth to her second child Celia, the first thing Kevin does is splash some water in her eyes. However, there are some scenes which let us know that despite Kevin’s ‘cool’ act he is interested in his mum, that instead of his usual ‘whatever’ to everything, he does have prferences, and that he isn’t emotionless and behind the ‘mask’ he could be a normal boy. Kevin has a way of making sure everyone does what he wants. He blackmails Eva, pretends to be a sweet little boy infront of Franklin and uses the fact that Celia adores him to order her around and express his violent ways on her, knowing she’ll never betray him. Kev in seems to live only for his mother, he doesn’t really care about Franklin and Celia, they’re just his tools, the end of the movie proves this point. The peek of the story, as well as the borderline between ‘past’ and ‘present’ is a massacre carried out by Kevin, where he kills a number of people. He plans this for some time and commits the crime just before his 16th birthday. This is his grand finale of making Eva’s life a living hell, knowing that this time it’s permanent. He is very succesful in doing this as not only does the whole town now hate her but she hates herself too, blaming herself for what Kevin’s done. She punishes herself with a boring new job, tiny house and the memories. After the massacre she pays visits to Kevin in the juvenile prison, he continues to annoy her at every chance he gets until a few days before his 18th birthday (also the 2 year anniversary of the massacre) he finally seems to have realized that this wasn’t just a joke. Read also  Case 302 July in Multiplex The end of the movie is open to interpretation. To me it shows Eva ready to move on with life and accept her son the way he is. I don’t think she forgave him or ever will, but she possibly realized that having him as a reminder of everything is punishment enough and there is no reason not to continue living. I liked the movie, I thought the acting was incredible and the choice of actors, especially for Kevin was great too, he looked like the same person throughout all the stages of his life. I think the viewers have a lot to think about as the story unfolds, I like that there was no definite answer to anything, just like in everyday life, we have to try and understand things ourselves.

NAACP history

National Association for the Advancement of Colored People (NAACP) was founded in New York, 1910 by Ida Wells-Barnett, W.E.B. DuBois, Henry Moscowitz, Mary White Ovington, Oswald Garrison Villiard and William English Walling. They felt that an organization is essential to fight for the rights of African-American. Before the NACCP was founded, Mary White Ovington had done extensive research on the lives of African-American in the New York City. Mary Ovington had a big concern over the African-American’s unsuitable life in the country. She did four years of extensive research on the lives of unhealthy housing conditions and the lack of work opportunities for African Americans. In summer 1908, Springfield race riot shocked America where many African American were killed or injured. It was from this event that initiated the formation of NAACP. Soon articles concerning the Springfield riots appeared in the newspapers and magazines. William English Walling wrote the Independent of September 3rd, entitled â€Å"Race War in the North. In his declaration, he mentioned that America has to start treating the ‘colored people’ equally like the white people or the race war will never end in America. He   summoned the   civil rights activists to meet and form an organization that would fight for the Black civil and political rights and   give an end to the racial discrimination in America. A few years before 1905, a group of prominent, African American gathered to discuss the problems that African American faced in that era. The group later called as the Niagara movement. In January 1909, Walling and Ovington met in New York along with Dr. Henry Moskowitz, John Purroy Mitchell to found the NAACP. The Niagara movement conference held on May 30 1909 in New York attended by   40 individuals from National Negro Committee including   a Harvard scholar W.E.B. DuBois, American journalist and anti-lynching crusader Ida Wells-Barnett. The name National Association for the Advancement of Colored People was chosen later at the second congress in May 1910. The mission of this organization was to promote the equality of rights; and to eradicate caste and race prejudice among the citizens of the United States; to advance the interest of colored citizens; to secure for them impartial suffrage; and to increase their opportunities for securing justice in the courts, education for the children, employment according to their ability and complete equality before law; mentioned in its charter. This NAACP in the progressive era and soon it became the dominant and effective organization for Black people in US. The progressive era (1890-1920) was meant to reform the social economy and political aspects in America. However there were some drawbacks in the racism issues, even among the progressive scientists; such as Lester Ward, Charles H. Cooley, and E.A. Ross, who believed that the dark races inherent inferior IQ or intelligence. Many Black leaders joined the white socialist movement, including Du Bois, Cyril Briggs, Chandler Owen and A. Philip Randolph as many middle class felt ignored in their existence in the larger America. There were a number of White liberals in the NAACP, however the organization became a Black parallel system to the liberal White system of power distribution.   Thus it can be concluded that NACCP brought the African into the main stream movements helping in projecting the issues that African American were facing in the White majority through protests paving the way for future civil right movement in the 1960s. Reference Gilbert Jonas, Freedom's Sword: The NAACP and the Struggle against Racism in America. Routledge, 2005. NAACP Org, â€Å"History.† 6 May 2007 ;http://www.naacp.org/about/history/index.htm;. ; ; ; ;

Construction technology Coursework Example | Topics and Well Written Essays - 750 words - 1

Construction technology - Coursework Example e however very complicated in residential areas where several requirements have to be considered and put in place to ensure that the people residing in these areas are well catered for with regard to their needs. These needs will often include comfort and aesthetic requirements among other needs. The environmental concerns are as well a dire factor that has to be taken into consideration in order to avoid its pollution and mishandling in various ways opposed to the regulations put forth by the environmental watch bodies. For this reason, one has to ensure that the available space designed for developmental purposes are well established and planned in order to cater for all these needs and concerns. Changes in the use of the formally planned region often call for fresh planning and construction ideas which would call for the demolition of the pre- existing structure to create space for the new structures which comes with its own requirements, different from the previous ones. Effective planning areas such as the lounges, car parks, pavements as well as other important regions in any residential region have to be well established to promote their aesthetic value, longevity/ duration of stay as well as the reduction of flooding problems especially on car parks (Allen Burton & Pitt, 2001). This can effectively and efficiently be won by using the soft designing features such as planting of trees, meadows, shrubs and other related live protections around the delicate and stringent areas. This paper will look at the planning mechanisms to be employed by the residential housing developers at a site located in Chester-Le-Street, Durham formally owned by a transport company. The paper w ill also look at the various ways of effectively planning the region taking into consideration the need to avoid pollution and flooding in the residential areas besides observing the aesthetic value of the place. Given the limited scale of the space available for development purposes and the

Price Elasticity of Demand Assignment Example | Topics and Well Written Essays - 500 words

Price Elasticity of Demand - Assignment Example If more farmers decide to produce corn, the demand will be met. The price of soybean in relation to corn also matters. The increase in the price of corn prompts demand for soybean but demand for soybean also depends on tastes and preference and income. Although the price of soybean decreases, it does not result to increase in its demand since preference is on corn which has multipurpose use hence income will be spent on corn and buyers will incur the opportunity cost of buying soybean. Since both kinds of cereal use same raw materials, farmers will shift production factors from a production of soybean to corn production hence reducing acreage on soybean for planting more corn. The price of commodities is determined by forces of demand and supply. As long as the quantity of corn oil produced is equal to quantity demanded, the market will be at equilibrium price and quantity. Since the demand for corn is up it means demand for corn oil is also up hence quantity demanded is higher than quantity supplied. The buyers will compete for the available corn oil hence pushes the prices up. Baumol & Blinder (2009 p 57) argues that quantity demanded is also dependent on; income, tastes, the price of other products and population size. If the price of corn oil goes up, buyers in response to price change will cut a quantity of demand of corn oil to alternative sources of energy which are cheaper especially if the price elasticity of demand of corn is high. If buyers have increased income and have high-income elasticity they buy more corn oil thus increasing demand and pushing prices up. PEoD is used to measure the response of consumers demand to price changes all factors held constant (Moffat, 2010). It’s the proportionate change in quantity demanded over a proportionate change in price. PEoD is affected by factors such as; substitutes, a degree of luxury, time period and price points (Bochholz, 1996). The higher the price elasticity, the more sensitive consumers are to price changes (Moffat, 2010).  Ã‚  

Solow Growth Model Essay Example | Topics and Well Written Essays - 1500 words

Solow Growth Model - Essay Example Solow Growth Model is a standard neoclassical model of economic growth developed by Robert Solow. This model holds that economic growth is linked to capital accumulation and the population growth (Zhuang and St Juliana, 2010, p. 65). Solow growth model postulates that under equilibrium, the level of per capita income is determined by prevailing technology, rates of saving, rate of population growth and technical progress all which are assumed exogenous (Barossi-Filho, 2005, p. 37). Given that the rates of population growth and levels of saving are varying across countries, the model gives testable predictions on assessing how the two can influence economic growth of countries. Solow model has been criticized by different theorists given the assumptions made by this theory. This paper will explain the impacts of both population growth and increase in the saving rates upon economic growth. Moreover, the paper will explain how Solow model accounts for technological progress and assess w hether Romer model improves on this. Impact of both population growth and an increase in the savings rate upon economic growth Increased production of goods and services leads to economic growth. In the light of this statement, any country that desires to achieve economic growth must have optimal factors of production (Song, 2009, p. 7). The factors of production include capital, labor, technology, land and entrepreneur. When these factors are optimized economic growth of the country will be positive. Solow growth model predicts that economic growth results from accumulation of capital and population growth rate (Zhuang and St Juliana, 2010, p. 65). Moreover, the model starts by making an assumption of capital accumulation is subject to diminishing returns (Stein, 2007, p. 193). Solow model argues that developing countries with low capital stock can achieve higher economic growth compared to developed countries by increasing their savings and investment rates. Solow model postulates that increased rates of savings leads to capital accumulation. The theory behind increased savings resulting in capital accumulation is that higher savings leads increased amount of funds that can be offered as credit for capital investment. Consequently, this borrowed capital will be invested in the production industry and therefore the gross domestic products will be higher (Song, 2009, p. 9). Investment is required for the development of infrastructure required for production. However, Liu and Guo (2002, p. 25) argues that economic growth of a country depends on its ability to deploy the savings to finance capital investment. In the Solow model, the second factor identified to influence economic growth of a country is its population growth. Population provides an important factor of production; labor and consequently as population grows it adds to the available labor it contributes to economic growth of any country. However, given the rule of diminishing returns on factors of pr oduction it is necessary to strike equilibrium between the labor and other factors of production (Song, 2009, p. 10). The combined effect of impact of increased rates of saving and population growth can be understood using the Solow model. This model offers testable predictions since these two factors are different across nations. Song (2009, p. 9) argues that countries having high saving levels usually have higher per capita incomes while those experiencing high population growth have lower per capita inco

PROJECT ON PROMOTIONAL APPROACHES TO INCREASE STUDENT NUMBER AT M.SC Assignment

PROJECT ON PROMOTIONAL APPROACHES TO INCREASE STUDENT NUMBER AT M.SC. LEVEL - Assignment Example The project is to analyze a promotional approach like Twitter, Faculty website, Faculty YouTube, Facebook and others. Table of Contents Executive summary 2 This is a report project that involves project selection procedure for M.Sc. course enrolment for more students in London South Bank University, UK. The process entails project management structure analysis, business case analysis project and individual plans analysis and individual reflections. Marketing on different platform influences decision on potential students to consider joining the faculty. The project is to analyze a promotional approach like Twitter, Faculty website, Faculty YouTube, Facebook and others. ... This is why it is necessary for London South Bank University to use promotional approaches that are innovative to increase the number of students in M.Sc. Level. To undertake the project tasks it is essential to analyze the component of project management. In this section, project management Project Management Structure To manage the resources effectively, it is necessary to devise management structure that would control project process effectively. A project organization is a structure that enables the management and execution of project tasks. Its main purpose is to generate an environment that improves communications among the team members with a smallest level of disruptions, conflict and overlaps (Moore 2007). One of the significant decisions of project organization is the outline of managerial structure that will be applied for the project. This is a project that involves a team of consultants each individually selecting and working on a promotional technique such as Facebook, Twitter, Faculty website, Faculty YouTube and others. It is necessary to outline project details so as to assist in management process. Project Name: Project on promotional approaches to increase student number at M.Sc. level in London South Bank University, UK. Project Time Frame: 14 days Project Details: Selection of social promotional platform suitable for the college marketing strategy. Project’s purpose: Plan, devise and prepare promotional material for student enrolment in M.Sc. level in London South Bank University, UK. Approximated cost ?10,000 (ten thousand) To facilitate the project activities the following management structure is essential. Fig. Example of project management structure (See elaborate one in Appendix A) The project concerns marketing promotion

Module 7 Case Study Example | Topics and Well Written Essays - 250 words

Module 7 - Case Study Example Both these can be utilized to effectively achieve the objective at hand. 2. Being a group product manager at Proctor & Gamble there are several ways in which the information available from the store audit can be effectively utilized to increase overall laundry detergent sales and increase overall productivity. As a group product manager it is my responsibility to keep in mind that whether the goal is to shrink or comply with regulatory requirements a thorough store level audit process is significant to protect and authenticate company assets and facilitate the reporting process. Furthermore it also provides the administration with real time information that plays a big role when it comes to concentrating on identifying and resolving issues. The value of store audit information is reflected in the core advantages that result from the use of audit technology that enhance major aspects of a business. These being, enhanced audit productivity, improved operational effectiveness and superi or reporting capabilities. Reference Malhotra, N K (2010), Marketing Research, An Applied Orientation, 6th edn, Pearson Education, Upper Saddle River, New Jersey

Light Photography Assignment Example | Topics and Well Written Essays - 250 words

Light Photography - Assignment Example Diffusion scatters light making the source broader and softer. For example, when clouds drift in front of the sun, shadows get less distinct. For the shadows to disappear, just add fog. Thirdly, bouncing light acts as diffusion. By aiming a narrow source of light at a broad matte surface such as wall and ceiling, it will not only reflect the light but will also diffuse it by scattering it over a wider area. The further the light source, the more it falls off meaning it gets dimmer on your subject. If light is moved twice as far from the subject you end up with only one quarter of it on the subject. Light fall-off can be used for varying the relationship between the light on your subject and your background. If a light source is placed close to the subject, the fall-off from the subject to the background will be more pronounced. When light is moved further from the subject, the background will be relatively brighter. Generally, I have learnt a lot from the light photography assignment. Light lessens shadows, the closer the source of light the closer the light, diffusion scatters light, and that bouncing light acts as diffusion. The further the light source, the more it falls off, Light falloff can be used to vary relationship and Front lighting deemphasizes

The CRM Value Chain Essay Example for Free

The CRM Value Chain Essay The meaning of those three letters, CRM, is hotly contested. For some, CRM is simply a bridge between marketing and IT: CRM is therefore an IT-enabled sales and service function. For others it’s little more than precisely targeted 1to-1 communications. But both of these views deny CRM its great potential contribution. Because CRM, at its most advanced, answers questions like ‘who should we serve?’ and ‘what should we serve to them?’ and ‘how should we serve them?’ it could, and often should, be positioned as the fundamental strategic process around which the business is organised. CRM decisions impact on marketing, certainly, but also on operations, sales, customer service, HR, RD and finance, as well as IT. CRM is fundamentally cross-functional, customerfocussed business strategy. The CRM value chain The CRM value chain (figure 1) is a proven model which businesses can follow when developing and implementing their CRM strategies. It has been five years in development and has been piloted in a number of business-tobusiness and business-to-consumer settings, with both large companies and SMEs: IT, software, telecoms, financial services, retail, media, manufacturing, and construction. The model is grounded on strong theoretical principles and the practical requirements of business. The ultimate purpose of the CRM value chain process is to ensure that the company builds long-term mutually-beneficial relationships with its strategically-significant customers. Not all customers are strategically significant. Indeed some customers are simply too expensive to acquire and service. They buy little and infrequently; they pay late or default; they make extraordinary demands on customer service and sales resources; they demand expensive, short-run, customised output; and then they defect to competitors. What is a strategically significant customer? We’ve identified four types of strategically significant customer (SSC). Selfevidently, the high life-time value customer is a key SSC. These must be the focus of customer retention efforts. Life-time value potential is the presentday value of all future margins that might be earned in a relationship. Tempting as it may be to believe, not all high volume customers have high LTV. If they demand JIT, customised delivery, or are in other ways costly to serve, their value may be significantly reduced. We know of one company that applied activity-based costing disciplines in order to trace process costs to its customer base. They found that 2 of their 3 biggest customers were in fact unprofitable. As a consequence the company re-engineered its manufacturing and logistics processes, and salespeople negotiated price increases. A second group of strategically significant customers we call ‘benchmarks’. These are customers that other customers copy. A manufacturer of vending machine equipment is prepared to do business with Coca Cola at breakeven. Why? Because they can tell other customers that they are supplying to the world’s biggest vending operation. The third group of SSCs are ‘inspirations’, customers who inspire change in the supplying company. These may be customers who find new applications, come up with new product ideas, find ways of improving quality or reducing cost. They may be the most demanding of customers, or frequent complainers, and, though their own LTV potential is low, they offer other significant sources of value. One insurance company modified its claims process to satisfy one particular car fleet operator; this process eventually became the company’s default standard. The final group of strategically significant customers we call ‘cost magnets’. There are customers who absorb a disproportionately high volume of fixed cost, thus enabling other, smaller customers to become profitable. One oilseed processor, for example, has two major customers, a manufacturer of snack foods which buys oil in bulk and a retail multiple which buys consumer packs. Although they account for 60% of oil-seed processing time, they absorb 85% of fixed costs between them. Five steps to profitable relationships The five steps in the CRM value chain are customer portfolio analysis, customer intimacy, network development, value proposition development and managing the relationship. Although we don’t discuss them here, at each stage of the value chain there are concepts, tools and processes to help create and implement successful strategy. Very briefly, the CPA step analyses the customer base to identify customers to target with different value propositions. The second step involves the business in getting to know the selected customers as segments or individuals and building a customer data-base which is accessible to all those whose decisions or activities impact upon customer attitude and behaviour. Step three involves building a strong network of relationships with employees, suppliers, partners and investors who understand the requirements of the chosen customers. Step four involves developing, with the network’s compliance, propositions which create value jointly for the customer and company. The fifth and final stage is to manage the customer relationship. The focus here is on both structure and process. From observation of failure it is clear that CRM solutions cannot be transplanted into any organisation in the absolute certainty that the business will flourish. For success to happen, CRM needs a supportive culture: it’s unlikely to yield dividends in companies which only pay lip service to customer focus. Neither will it succeed in organisations wedded to product-based structures or reward systems based on sales volume. Similarly, if IT, human resources and procurement processes are not aligned with the CRM agenda, it’s unlikely to flourish. For example, we know one IT company which is trying to implement CRM strategy whilst still recruiting up-and-at-‘em salespeople who are quota driven. Another company is in the throes of a cost-reduction programme and procures least cost inputs to its manufacturing process without due regard to the impact on customer satisfaction and buying behaviour. Customer Portfolio Analysis CPA, the first step in the CRM value chain acknowledges that not all customers have equal value to the company. CPA asks the question: ‘who are our SSCs?’ The answer can be pitched at sector (e.g. food retailing), segment (e.g. food retail multiples) or individual (e.g. Tesco) levels. Companies which have no customer history on which to base their analysis can use segmentation approaches to identify potential SSCs. When CPA has sorted the actual or potential customer base into different groups, they can be taegeted with different value propositions. An important consideration is to analyse and sort by profit potential, not by volume, whether that is by sector, segment or individual. One CPA tool sorts customers into 4 strategic groups: sack, re-engineer, nurture and invest. Sackable customers are those who have no present or future profit potential or life-time value. The ‘invest’ group contains customers who are both valuable currently and have significant future potential. The ‘reengineer’ group contains customers who are not presently profitable but who could become so if the relationship were re-engineered. Options may include reducing the level of customer service, disintermediation, or telesales, rather than face-to-face sales representation. The final segment ‘nurture’ contains those customers who are currently profitable but have little future potential. The task here is to address, possibly in consultation with those customers the reasons for pessimism. It may be that they can jointly find solutions which suggest a more profitable future relationship. Customer intimacy Choosing customers to serve is one thing. Get ting to know them well is altogether different. Most companies collect customer data. Some industries are overwhelmed with information – scanner data, loyalty card data, complaints files, market research, geodemographic data. The challenge is to use the data to better understand the who, what, why, where, when and how of customer behaviour. Mining data intelligently is, of course, a source of huge competitive advantage, and it enables a more refined CPA to be undertaken. Develop the Network Company does not compete against company. Network competes against network. For example, Sainsbury does not compete against Tesco. Their respective networks compete. Tesco’s network, which includes partners such as Royal Bank of Scotland (for its retail banking offer) and Privilege Insurance (for its insurance offer) currently seems to be performing better than Sainsbury’s. A company’s network position i.e. its connectedness to other parties who co-operate in delivering value to the chosen customer, is a source of great competitive advantage. An innovative software house partnering with IBM, for example, enhances its network position. IBM also benefits, as well as their joint customers. Networks consist of partners like these, employees, suppliers and owners/investors. CRM is not a quick fix; it requires owners and investors who will commit to the long-term investment in the people, processes and technology to implement CRM strategies. Employees will probably need reorienting and reskilling, if not redeployment. There is clear evidence that employee performance in moments of truth with customers influences customer satisfaction and purchasing intention. It only takes a short leap of faith to link employee satisfaction to customer satisfaction to business performance. Suppliers also need to understand who the customer is trying to serve. According to the consultants A T Kearney, companies are going to continue vendor reduction programmes over the next several years, as they try to build closer relationships with fewer partner vendors. CRM is becoming twinned with SRM, supplier relationship management. Kearney reckons 20% of current in-suppliers will be de-listed by 2003. For CRM to succeed, the network of suppliers, employees, owners/investors and partners must be aligned and managed to meet the needs of the chosen customers. Value proposition development By the fourth step of the CRM value chain, you will know who you want to serve and will have built, or be in the process of building, the network. Now the network has to work together to create and deliver the chosen value(s) to the selected customers. Great value is found more effective and more efficient solutions of customer problems. Although it is traditional to focus on the product as the main source of value, many companies are finding that people, process and service offer more competitive advantage as products become more commoditised. How things are done with and for customers process is particularly important. There may be small processes, such as how complaints are handled; or big processes, such as how new products are jointly developed with customers. The value star (figure 2) illustrates sources of customer value in a retailing context. Price Managing the relationship For relationships to succeed with strategically significant customers, companies are having to re-invent structures and process. On the way out are hierarchical structures and product managers. Replacing them are flatter organisations with empowered front-lines and customer or market managers. We encourage companies to replace their single marketing strategy with a trio made up of a Customer Acquisition Plan, Customer Retention Plan and Customer Development Plan. Each of these has different metrics from those found in run-of-the-mill marketing strategies. New measures include customer acquisition costs, customer retention rates, share-of-customer and customer development targets alongside more conventional measures such as customer satisfaction and sales volume, and additional measures relating to the performance of network members.. Final thoughts CRM is widely misunderstood by marketing management and seriously misrepresented by software houses. Companies are being sold front-office and back-office solutions, but are missing out on the fundamental, strategic benefits that CRM can provide. CRM at its most sophisticated has the potential to integrate all business processes around the requirements of strategically significant customers, a fact that most IT solutions fail to acknowledge.

Richard vs Richmond Essay Example for Free

Richard vs Richmond Essay 1. The first recruitment poem, named Fall In follows the style of a simple ABABCDCD pattern, found most commonly within poems. However the second of which is the focus of our analysis, In Flanders Field, is much different. The first verses pattern is AABBA whereas the second verse is different yet again. Fall In has a style the is a lot more colloquial then Flanders Field relying on using more slang terms to attract the attention of the reader while Flanders Field has a tone that is a lot more easy going and not as in your face. 2. Fall In is much lengthier than Flanders Field; its words are much more direct and to the point. It contains questions that would make young men think about; how would their families and friends think about them given that they made the choice not to go to war. Flanders field arouses the memories of fallen friends and family members within the minds of men throughout the land, persuading and coercing them to join the ranks with many others. 3. The first poem Fall In is attempting to recruit young men to the forces by using what could be assumed as a sort of blackmail tactic. One can only assume that at the time of its publication the words found within its verses would have struck several chords in the hearts of the audience of young men, no doubt accomplishing its task; relying heavily on planting the seed of doubt into the minds of the young men, making them wonder just what indeed their family, friends and potential partners and children would think of their actions and absence from the forces during their countrys time of need. In Flanders Field follows a totally different path. I feel its words are meant to reverberate mostly in the hearts of those who have lost loved ones to war before; its words encourage those young people to pick up the torch and pride and carry it anew. I think personally that this poem would appeal to the more highly educated members of society, its words and underlying message would probably be more attractive to those with a higher education and a deeper understanding for poetry; Fall In uses colloquial language, slang and terms used on the street at the time, it would be much more likely to be understood by the lower class of educated men. 4. Despite my earlier comment that the second of the two poems under analytical scrutinising, I find the poem Fall In much more affective. It is easy to see how the questions would arose feelings within a young man of the time, not so much forcing but using a clever play on words to make them think that they would be lesser men if they did not do what many other men were doing and signing up for the forces. Being coerced and herded like so many sheep before them. 5. The structure of the first poem War Exalts is an unusual one, it is made up of question and answers throughout; one question is cheering on the war effort and the act of war itself while the reply completely disagrees with it, using religion as a main argument in retort. Anthem for Doomed Youth is a sonnet while the other is not; it follows the standard Shakespearean style consisting of 14 lines and five syllables per line. Both poem and sonnet respectively rely on de-idolising war itself; trying, one can only assume, to show the deadlier side to it by bringing attention to the point that not every one comes back alive to be praised by their loved ones, many will mourn. Too many. 6. I feel on a personal level that the shorter of the two poems is much more affective, this is due mainly to its mention of God. Most armies will use God to raise the morale of their troops, or simply to give good reasoning to their cause; with God on their side how could they lose? War Exalts will raise the question within any religious mind; what exactly does God think of war itself? To see your creations killing themselves in your name would upset anyone. Beliefs are harder to change, people fight against them and dont wish to have them altered, is it not better to have a good idea? Truthfully and from the heart this poem touched me, bringing to mind yet again the family members that have, and still are, fighting overseas in the name of God and country. Truly an affective poem.

Human Memory How reliable is Eyewitness Testimony

Human Memory How reliable is Eyewitness Testimony This essays attempts to reach a conclusion regarding eyewitness testimonies and the extent of its reliability. This was done by identifying factors in three different processes stages. The acquisition stage is the period where the witness experiences the event. The retention stage is the period between the time the event ends and the time the witness are asked for a recount or questioned about the event. The retrieval stage is the period where the witness is providing information from their recall. During the acquisition stage, research regarding exposure time, estimation of factors concerning the event (for example, time), violence of the event, weapon focus and witness stress was analysed. During the retention stage, research regarding post-event information, introduction of conflicting information and introduction of misleading information was analysed. During the retrieval stage, research regarding method of questioning, leading questions and a case study of an actual event was analysed. Experiments and case studies regarding these factors were then evaluated to weigh the impact that it had on eyewitness testimony. In conclusion, it was found that experiments regarding eyewitness testimony hold little evidence to support its reliability but there are also some findings that dispute this. Thus, it was concluded that it is reliable only to a small extent though it can be highly accurate under certain conditions. Applications of this conclusion includes jurors being more aware of the factors regarding eyewitness testimony and taking into account when deciding on a verdict especially if the main evidence is based solely on eyewitness recounts. Eyewitness testimony is usually a verbal account given by an individual who has experienced an event, typically of a crime. Eyewitness testimony relies heavily on the capability of the individuals to accurately recount the event. In a trial, the jury is most often persuaded due to the statement(s) of the witnesses. Also, in cases where little material evidence can be collected, eyewitnesses are the focus for reaching a verdict. It has been argued that because testimonies are largely based on fallible memory which can be influenced by a variety of factors, it should not be depended upon. The contention of this essay is to identify and evaluate the extent of accuracy of this claim by identifying and evaluating factors that affect memory and by reviewing experiments and case studies to reach a conclusion on this matter. Memory and thus eye-witness reliability has become an issue of importance due to the high percentage of errors in identifying and prosecuting accused individuals. Thus, the reliability of eyewitness testimonies and impact on trials should be reviewed. Memory is defined as a kind of repository in which facts (information) may be retained over some period of time (Loftus, 1979). According to the Atkinson and Shiffrin model of memory storage (1971), memory is made up of three different types of information stores, each with different duration, capacity and function. The first is Sensory Memory. This type of store lasts for the spilt second when individuals collect information from their sensory systems and preserves information in its original sensory form. The sense organs are limited in their ability to store information about the world in an unprocessed way for more than a second. Thus, information is filtered through or selected by attention for further memory processing into the next type of memory store. This process of experiencing and filtering information is called acquisition. The next memory store is Short-term memory allows individuals to retain information long enough to be used and lasts approximately between 15 to 30 s econds. Miller (1956, cited in Weiten, 2005) proposed that Short-term Memory had a capacity of about 7 chunks of information. If certain actions are carried out, the information will be transferred to the last type of memory store, Long-term Memory. Long-term Memory provides retention of information which can last between minutes to a lifetime and has a limitless capacity. The process of information deposited in the short-term and long-term memory store is called retention. Information is constantly being transferred between these stores. When witnesses are asked to give recount of what they witnessed, information is taken from the long-term memory store and this process is called retrieval. Events during these three processes may affect the quality of the eyewitness testimony. During the acquisition process information may not have been perceived in the first place, information may be forgotten or interfered during the retention process or information may be inaccessible during questioning or during the retrieval process. Analysis of Factors that may affect Eye-witness Testimony during the Acquisition Process During the acquisition process, there are a number of factors that can affect an eyewitness report of an event such as exposure time or stress. This can be divided into event factors and witness factors. This section of the essay will evaluate the effect of these factors on the reliability of eyewitness testimony. Exposure time to the event or object of focus is an event factor. Laughery et al (1971, cited in Loftus, 1979) tested subjects on their recall based on the exposure time to a picture, showed one at a time of different positions of a human face. Two Caucasian male target faces were used, one with fair-colored hair and complexion with glasses and another with a darker-colored hair and complexion without glasses. The independent variable is the time the subjects viewed the pictures, which ranged from ten seconds to thirty-two seconds. The subjects were them asked, approximately eight minutes after exposure to identify the target within a series of 150 slides of human faces. The dependant variable is the accuracy of the subjects recall. Fifty-eight percentof the subjects who viewed the pictures for thirty-two seconds correctly identified the target but only forty-seven percent of the subjects who viewed the pictures for ten seconds correctly identified the target. This suggests that the more time a witness has to view the target, the more accurate their recall will be. This research is significant as it is very scientific and precisely tested a specific variable that affects memory and recall. Although this is so, it was also conducted in an artificial environment and thus, has low ecological validity. The research may also contain cultural and gender bias as it only tested for Caucasian males as the target. Thus, its application to targets of different cultures or gender is questionable. Estimating factors such as time, speed or distance is often asked of eyewitnesses. This involves perceiving the event and accurately inferring information from it. Marshalls (1966, cited in Loftus, 1979) experiment tested subjects estimation of time. Four hundred and ninety-one subjects watched a forty-two second film and a week after they had given their written and oral reports of the event, they were questioned as to the duration of the event. On average, subjects gave an estimate of about ninety seconds. The results show that witnesses can inaccurately estimate certain factors of an event. Although the results are significant, the study was conducted in a controlled environment which gives it little ecological validity. To further assess the accuracy of this study, an additional study that can be considered is Buckhout et al. (1975, cited in Loftus, 1979)s study on the effects if eyewitness testimony in a real situation by staging an attack where a student attacked a professor in front of 141 witnesses. The attack lasted for thirty-four seconds but when interviewed later on, the average estimate of the duration of the event was eighty-one seconds, almost twice the actual time. This study supports Marshalls study which shows that there is a tendency for witnesses to overestimate the duration in an event. This is significant in most cases, especially for cases of self-defense where the time between the attack and the retaliation is very significant in the categorization of the action. Another event factor is the violence of the event. A research done by Clifford and Scott (1978, cited in Loftus, 1979) investigated the ability of eyewitnesses to perceive violent and non-violent events. Forty-eight subjects with equal number of men and women watched either one of two tapes. In the non-violent version, the characters were involved in a verbal exchange and weak restraining movements. In the violent version, one of the characters physically assaults another character. In an effort to be even, the start and end of the tapes were manipulated to be identical. It was found that regardless of gender, the level of recall is significantly lower for those who viewed the more violent tape. It is inferred that this is due to the greater amount of stress that is produced in response to the violent event. This shows that eyewitness testimony of a violent event should be considered with the possibility of a higher rate of inaccuracy. Though the results are significant due to the hi gh reliability of the scientific method used, it also lacks ecological validity as it was conducted in an artificial environment where witnesses do not actually experience the event. An event factor that is linked to the witness factor, stress, is weapon focus. Easterbrook (1959) found that under high stress, individuals tend to concentrate more on a few features of their environment and less attention to other features. Weapon focus is where a crime victim is faced with an assailant who is brandishing a weapon. This rises the stress level of the crime victim and thus, they will only concentrate on a few features, mainly the weapon and will have trouble recollecting other factors such as the assailants features. Loftus et al (1987) tested this with an experiment where thirty-six students were showed a series of slides which showed one of two scenarios at a fast food restaurant. Half the subjects saw a customer pointing a gun at the cashier while the other half, the control group saw a customer handing the cashier a check. A part of the experiment tested the memory of the students based on a series of seven questions on the customer. It was found that the level of accuracy of the weapon group was fifty-six percent while the level of accuracy for the control group was sixty-seven percent. As the results show that the accuracy level of the weapon group is lower than the control group, this is highly significant in showing that eye-witnesses acquisition process might be seriously hampered by the presence of a weapon. The results of the experiment are highly valid as it was conducted in a controlled environment which allowed a direct cause and effect outcome. While this is so, the participants did not experience the event and thus their response may be different to an actual witness which means that the experiment lacks ecological validity. During an event, stress is a witness factor that should be taken into account. This refers to the level of stress or fear that a witness experiences which may influence their perception during the acquisition process of the event. A simulated case study done by Berkun (1962, cited in Loftus, 1979) placed army recruits in a stressful situation. They were isolated with the exception of a telephone link. Then, they were told that they were in danger to induce anxiety and were required to repair a broken radio by following a series of complicated instructions. It was found that the high level of anxiety impaired performance of the subjects. As this case study was conducted during a period of different ethical standards than today, there are ethical implications to be considered. Nevertheless, the results of this case study significantly support the Yerkes-Dodson law (1908, cited in Green) which states that emotional arousal facilitates learning and performance up to a point after which t here is a decrement. This can be applied to eyewitnesses who experience stress. Their senses may be stimulated but after a point, their acquisition process will be negatively affected. Although this is so, this case study has only looked at male soldiers, thus when applied to the general population, it lacks ecological validity. Analysis of Factors that may affect Eye-witness Testimony during the Retention Process Eye-witnesses are being tested on their retention of information from their Long-term Memory. Because retained information and thus, memory is being transferred between memory stores, it is possible that it can be influenced, enhanced or even distorted during or in between transfers. This section of the essay will focus on the numerous researches that have been carried out to investigate the accuracy of this or the extent of the influence that may occur. After an event occurs, sometimes witnesses discuss what they saw with each other and the information that is exchanged can result in an enhancement of memory in the form of modification or addition. An experiment was conducted by Loftus (1975) on one hundred and fifty participants. They were showed a film of a car crash where a car failed to stop at a stop sign and turned right to enter traffic, causing a five-car collision. After the film which lasted for less than a minute, participants were asked a series of ten questions. Half of the participants were asked about the stop sign in the first question while the other half were asked about the right turn. All other questions were the same. The independent variable here is the first question and the dependant variable is the last question which asked participants if they remembered seeing a stop sign. Loftus found that there was a higher percentage of participants who recalled seeing a stop sign if the first question related to a stop sign than the control group, fifty-three percent and thirty-five percent respectively. This shows that by mentioning an object, there is a higher chance of it being recalled. The results are highly significant as it was calculated using precise results with a specific variable tested. It can be argued that the experiment lacks ecological validity as it was conducted in an artificial environment but this allowed a specific variable to be tested which would have been impossible with a case study. As demonstrated by this experiment, eye-witnesses memory may be influenced by post-event information that they receive and thus, the more information that the witness is exposed to after the event, the higher the chance that their memory might be compromised. A modification to the previous variable is the question as to what happens when a witness learns new information which is different from what they experienced. Loftus (1975) conducted an experiment where forty participants were shown a three-minute video which involved a group of eight demonstrators noisily interrupting a lecture. The participants then had to answer a series of twenty questions. All the questions for the participants were identical except for one. Half of the participants were asked, Was the leader of the twelve demonstrators who entered the classroom a male? and the other half were asked, Was the leader of the four demonstrators who entered the classroom a male? All questions had to be answered with a yes or no. A week later, participants had to answer another set of questions. The critical question was How many demonstrators did you see enter the classroom? It was found that participants who previously answered the question with the word twelve reported an average of 8.9 demonstrators while the other half reported an average of 6.4 demonstrators. It can be argued that this experiment lacks ecological validity as it was conducted in an artificial environment and that participants only viewed the event and did not actually witness it. The results may not be fully applicable to the general population. Although this is so, the controlled environment showed a direct cause and effect of a specific variable. The results of this experiment can be applied to eye-witness testimony where witnesses may be mislead in their testimony as their memory might be compromised by the introduction of conflicting information. Similar to the experiment above is an experiment conducted by Loftus and Zanni (1975, cited in Hill, 1998) which was a modification of the original Loftus and Palmer research. The aim of the experiment was to investigate the effect of adding post event information on memory. Participants were shown a film of a car accident after which they had to answer a series of questions. Half of the participants were required to answer, Did you see the broken headlight which implied that there was a broken headlight while the other half were asked, Did you see a broken headlight which only required participants to recall if it was there. It was found that half of the participants, who were asked using the word the, incorrectly reported seeing a broken headlight. As most of the other variables were controlled in the experiment, and only a specific variable was changed, the results signify that memory can be modified by post event information. It can be argued that the participants did not experie nce the incident and thus the experiment lacks ecological validity when applied to actual witnesses but as a specific variable was examined, it can be concluded that the cause and effect was to a large extent connected. This experiment shows that eyewitnesses may be influenced by post event information which may negatively affect their account. McCloskey and Zaragaza (1985) also conducted experiments concerning the effect of misleading post event information on participants. After watching a series of slides depicting an event, participants received a narrative of the event. Participants in the mislead condition will receive a narration with receive the narrative with misleading information about a detail of the event, a hammer was referred to as a screwdriver instead while the control group werent provided details of the specific event. Participants then had to answer a series of questions about the event. The critical question concerning the tool had the original item as an option (hammer) and a new item (wrench). It was found that accuracy for the control group was seventy-five percent and seventy-two percent for the mislead condition group. The fact that there was little difference between the two groups points to the idea that misleading post event information does not distort memory of an event. This experiment suppor ts the validity of eyewitness testimony and due to the controlled setting; the results are highly valid though it lacks ecological validity. Analysis of Factors that may affect Eye-witness Testimony during the Retrieval Process Most evidence from eyewitnesses are a result of their accounts of the event. This involves the retrieval process of information from their long term memory store. This section of the essay aims to analyse and evaluate research conducted in relation to the techniques of retrieving information from eyewitnesses such as question wording or method of questioning. This is to evaluate the extent of influence of such techniques on the reliability of eyewitness accounts and in relation, memory. The method of questioning during the retrieval process plays an important role in the accuracy of eye-witness testimony as investigated by Lipton (1977, cited in Wells, 1978). Lipton conducted an experiment where participants watched a film of a murder in a courtroom setting. He found that unstructured testimony which allowed free recall resulted in ninety-one percent accuracy. This is a significant value as compared to other types of questioning such as open ended questions with eighty-three percent accuracy, leading questions with seventy-two percent accuracy and multiple choice questions with fifty-six percent accuracy. These results show that the type of questioning that the witness is subjected to affects the accuracy of their recount. When applied to trial testimonies, jurors should take into account the type of questioning to predict or get an idea of the level of accuracy of the testimony. Though conclusive to a certain extent, the experiment lacks ecological validity as the participants did not actually experience the event, merely perceive it but as it is a controlled environment, the reliability of the cause and effect factors is high. Loftus and Palmer (1974 cited in Hill, 1998) carried out an experiment to investigate the effect of leading questions on the accuracy of participants in recalling a car crash. Fourty-five participants were separated into seven groups and each group watched a video of traffic accidents. The videos lasted from five to thirty seconds. After watching the video, participants had to give an account of what they had just seen. The independent variable is the question About how fast were the cars going when they hit each other?. The word hit is replaced with the words smashed, contacted, bumped and collided for different groups. The participants answer as to the estimate of the cars speed is the dependant variable. Loftus and Palmer found that the mean estimate of speed for more aggressive words such as smashed is higher than less aggressive words such as contacted. The results are highly significant, p Contending the results of this experiment is Yuille and Cutshalls (1986) case study of a real life event. 13 participants were interviewed using Loftus and Palmers (1974 cited in Hill, 1998) technique in their recall four to five months after witnessing an attempted robbery in daylight where one individual was killed and another, seriously wounded. It was found that there was a very high level of similarity between the accounts given by the witnesses, the accounts did not alter in response to leading questions and that the witnesses were able to recall the event in detail. Additionally, accounts of those who were more distressed had a higher accuracy level. These results are different to Loftus and Palmer (1974 cited in Hill, 1998). The eye witnesses did not alter their accounts greatly in response to leading questions. As this is a case study, it holds high ecological validity unlike laboratory experiments. Although this may be true, Yuille and Cutshalls case study was of an event t hat was relatively traumatic event and was viewed in ideal conditions. Most incidents do not mirror this setting. Also, it was an investigation of only one case study. Hence, the application of these findings is debatable when applied to general eye witness testimonies. Conclusion This essay evaluated the extent of accuracy of the claim that eyewitness testimony should not be depended upon. This was done by focusing on the different factors that can affect human memory, and in relation, eyewitness testimony as it is fundamentally based on memory. Experiments and case studies related to factors in three different memory stages were identified and evaluated. Research concerning the acquisition process such as exposure time, estimation of factors concerning the event, for example, time, violence of the event, weapon focus and witness stress level during the event was analysed. Results point to a correlation of high levels of inaccuracy when more traumatic factors are included in the event. This is also reflected in research concerning the retention process and the retrieval process although there is some evidence that supports the reliability of eyewitness testimony. Overall analysis criticised the low ecological validity of controlled experiments but also supported the high level of validity that comes with it as it essentially provides a cause and effect relationship between specific variables tested. Case studies were found to be very specific with regards to certain factors, which leads to a debate about their general application. Since experiments are only replications of real-life events, it cant be fully taken as the actual process . This may have some influence on the results obtained as it can be argued that the participants are not really experiencing the event, thus essential factors like, atmosphere, or even interest in the event may be compromised. In this manner, results of case studies hold a higher level of reliability. As indicated by the numerous researches on different factors during the process of collecting, processing and retrieving information from memory, eye witness testimony is reliable only to a small extent. Under such fallibility, it can be questioned if eyewitness testimony should be relied on at all. Though eyewitness testimony has been proved accurate in a number of researches, the amount of investigations concluding on the fact that it is highly imperfect far outweighs it. Though a large number of researches do not support the reliability of eyewitness testimony, there is also evidence to support it like Yuille and Cutshalls (1986) case study. This suggests that although eyewitness testimony can be unreliable, under certain conditions, it is highly accurate. Implications for application of the analysis in this essay could include jurors being more wary of eyewitness testimony and the conditions relating to it when deciding upon a verdict. Further research could include more case studies to increase the ecological validity of the theories produced by experiments analysed in this essay. References Atkinson, R. C. Shriffin, R. M. (1971), The Control Processes of Short-term Memory, Stanford, California, Stanford University Easterbrook J. A. (1959), The Effect of Emotion on Cue Utilisation and the Organisation of Behaviour, Psychological Review, Vol 66(3), 183-201 Green, C. D, (n.d.) Classics in the History of Psychology Yerkes and Dodson (1908), Toronto, Ontario, York University, Retrieved from psychclassics.yorka.ca: http://psychclassics.yorku.ca/Yerkes/Law/ Hill, G. (1998), Oxford Revision Guides, AS A Level Psychology, New York, Oxford University Press Loftus, E. F; Loftus, G. R; Messo, J. (1987), Some facts about Weapon Focus, Law and Human Behaviour, Vol 11(1), 55-62 Loftus, E. F. (1975), Leading Questions and the Eyewitness Repost, Cognitive Psychology, Vol 7, 550-572, University of Washington Loftus E. F. (1979), Eyewitness Testimony, Cambridge, Massachusetts, London, England, USA, Harvard University Press Yullie J. C. Cutshall J. L. (1986), A case study of eyewitness memory of a crime, Journal of Applied Psychology, Volume 71(2), May 1986, 291-301 Weiten, W. (2005), Psychology: Themes and Variations, The United States of America, Thomson Learning Inc. Wells, G. L. (1978), Applied Eyewitness-Testimony Research: System Variables and Estimator Variables, Journal of Personality and Social Psychology. Volume 36, No. 12, 1547-1557, University of Alberta, Edmonton, Canada

The Men of Mother Goose Nursery Rhymes Essay -- essays research papers

The Men of Mother Goose Nursery Rhymes â€Å"I Love Little Pussy† I love little pussy, /Her coat is so warm, /And if I don’t hurt her, /She’ll do me no harm. /So I’ll not pull her tail, /Nor drive her away, /But pussy and I, /Very gently will play. (http://www.zelo.com/family/nursery/pussy.asp) â€Å"Georgie Porgie† Georgie Porgie, puddin’ and pie, /Kissed the girls and made them cry. /When the boys came out to play, /Georgie Porgie ran away. (http://www.zelo.com/family/nursery/georgie.asp) As a young child, mother goose nursery rhymes are nearly the entire basis for learning. By memorizing and reciting these verses, children develop memorization skills, verbal skills through communicating them effectively, and vocabulary. Of course, these nursery rhymes also establish valuable life lessons too. â€Å"Humpty Dumpty† and â€Å"Jack and Jill† both teach us about the violence that can occur as a result of carelessness, and â€Å"Queen of Hearts† teaches children that bad things happen to those who steal. But not all of these nursery rhymes come with such happy lessons. The two that I have chosen teach a more morbid lesson. Each is about how men pursue women for sex. Both illustrate examples of men using women for sex and discarding them, however, their approaches stem from roots as far apart as the polar caps. In â€Å"Georgie Porgie†, Georgie is portrayed as an abusive character. Someone who takes the more up-front, perverted, approach to women. Georgie is illustrated as someone who takes advantage ...

Media Violence - Helping Youth Understand Death Essay -- Argumentative

Media Violence: Helping Youth Understand Death    We've all heard it before. Blame it on TV, or the movies. If a child bludgeons another child to death with a wrench or shoots a classmate, it is the violent TV programs that they watch which are to blame, not the parents or the supervisors who are supposed to be there to make sure their kids do the right thing. How far is it true that the media is responsible for trivialising death and violence, thus causing the children of America to go out on shooting rampages, or kids in Britain to murder innocent toddlers? First let us look at the way the media portrays death. Death has always been a taboo subject. People do not usually sit around talking about death, especially to children. It may be for that reason that children do not really understand the concept of dying. We constantly see instances in cartoons where a character is killed, but in the next scene, that same character is alive and well again. The fact is that they do not actually die. Characters like Warner Bros. Wild E Coyote never die. They always get up after apparently perishing in a violent way. The South Park character, Kenny, dies a violent death in every single episode (with the exception of the Christmas Special), and that is supposed to be funny. Death is trivialised by the media, and in addition, parents avoid talking about death to their kids, for fear of scaring them, but unknowingly reinforcing the assumption that death is not something to be taken seriously. Death can be described as follows: "It (death) sells newspape rs and insurance policies, invigorates the plots of our television programs, and - judging from our dependency on fossil fuels (84.5% of all U.S. energy consumption in 1995) - - even pow... ...so complex, so contradictory that it is virtually impossible to rule out all other variables to simply measure this one factor." (Death in the mass media). In other words, due to our different ideologies and perspectives, people react to things differently. Therefore, it is difficult to ascertain whether violent acts committed by youth are a direct result of the violence and death they see on TV and in the movies. Who knows, the media may even be helping people develop a healthier attitude towards death. Works Cited Death - An inquiry into man's mortal weakness. "Death in the mass media" http://library.thinkquest.org/16665/mass.htm Kearl, Michael. Kearl's Guide to Sociological Thanatology. "Sociology of Death and Dying" http://www.trinity.edu/~mkearl/death.html Romei, Stephen. "US recoils: Boy, 6, guns down classmate" The Australian 2 March 2000:10

Apollo 11 Mission

Apollo 11 Mission The Apollo 11 mission was the first man mission to land on the Moon. The Apollo 11 team left Kennedy Space Center on July 16, 1969 at 13:32UTC. The mission’s team included Commander Neil Alden Armstrong, Commander Module Pilot Michael Collins and Lunar Module Pilot Edwin Eugene â€Å"Buzz† Aldrin Jr. After being in orbit for 72 hours, Armstrong and Aldrin climbed into the Lunar Module, named the Eagle, and prepared for their descent to the Lunar surface. The Lunar Module â€Å"Eagle† consisted of two parts: the descent stage and the ascent stage. The descent stage had the engine used to land on the Moon, four legs, a storage area for experimental gear and a ladder for the crew to climb down to the Moon’s surface. The descent stage module also served as the launch platform for the ascent stage module when it was time to leave the Moon’s surface and reunite with the Command Service Module. The two Apollo 11 astronauts landed on the Moon at 4:18pm EDT on July 20, 1969 at a site called Mare Tranquillitatis. This site was chosen for many factors which included: smoothness, approach, propellant requirements, free return, and slope. The Lunar Module was equipped with cameras that would provided live television coverage of Armstrong’s first steps onto the moon at 10:56pm EDT and proclaimed: â€Å"That’s One Small Step for Man, One Giant Leap for Mankind†. At 11:16 p. m. EDT, Buzz Aldrin stepped out of the Lunar Module and joined Neil Armstrong on the Moon’s surface. During the time the astronauts were on the surface of the Moon they collect about forty- seven pounds of Lunar surface materials. This material was collected for later analysis by scientists back on Earth. Armstrong and Aldrin stated in communication with Houston that they notice that the Moons gravity was very different than that on Earth. They had to move slowly by leaping of hopping with both feet to keep their balance. Some of the items the astronauts left on the Moon’s surface were an American flag as a reminder of their accomplishments, a disc that contained 73 messages from around the world, a patch from Apollo 1, medals from Russian cosmonauts, and the U. S. symbol that was an eagle carrying an olive branch. The two astronauts were on the Moon for about 2 hours 30 minutes before successfully connecting back with the command ship. After the successful landing, walking, and return to the command ship, Armstrong, Collins and Aldrin prepared for the trip back to Earth after spending 128 hours in space. The decent to Earth took place on July 24, 1969. The astronauts landed in the Pacific Ocean east of Wake Island 195 ? hours after launch. Armstrong, Collins and Aldrin were than quarantined due to landing on the Moon and also the fear that they may have brought back some undiscovered pathogens while they were there. After a three week long quarantine the astronauts were released. On August 13, 1969 the three astronauts excited to be released were met by crowds of cheering Americans. There were parades to honor the astronauts in cities like New York, Chicago and LA on the same day of their release from quarantine. Apollo 11 mission objective was accomplished. They had safely landed men on the Moon and brought them back to Earth again. This mission made many things possible for the future of space travel and what was to come. Works Cited â€Å"Apollo 11. † Lunar science and exploration. Lunar and Planetary Institute. 26 Sept. 2008 . This website source offered the detailed information of the whole Apollo 11 Mission from the take off to the landing on the Moon and back to Earth again. The specifics of every aspect of the astronaut's activities such as experiments, the first steps, details on the landing sites. There were also a variety of pictures of the Apollo 11 Mission and its crew. I found this site very useful because of the great amount of detailed information about what the astronauts went through and how long it took them to complete this mission. Apollo 11. † Science Channel. Comcast Cable. 99, Rockford. 28 Sept. 2008. During this broadcast you witnessed the Apollo 11 crew member Neil Armstrong making his first steps and the famous words that were spoken â€Å"One small step for man one giant leap for mankind. â€Å"It was amazing to see the actual footage from the original broadcast of the first steps on the Moon. I found it exciting to be transport ed to the actual event in history. Garner, Joe. â€Å"Apollo 11 MAN WALKS ON MOON. † We Interrupt This Broadcast. By Joe Garner, Walter Cronkite and Bill Kurtis. Naperville, IL: Sourcebooks, 1998. 68-72. The area of the book that pertained to Apollo 11 Mission told of the take off from Earth and the close call when landing on the Moon. Many of the details in this book were covered more thoroughly in my other resources. There was only one fact that I obtained from this book that was not mentioned in anything else I had read, that was about the plaque left on the Moon. Weaver, Kenneth F. â€Å"The Flight of Apollo 11. † National Geographic Dec. 1969: 752-87. This article tells of the landing in great detail, the events that took place while on the Moon as well as the technology that was used on Earth and in space for this mission. Also included in this article was how this feet had changed the outlook for the future of space travel for the better and how landing on the Moon and safely returning to Earth. I found this article to be one of the most informative resources I used in writing my paper. Wilford, John N. â€Å"MEN WALK ON THE MOON. † New York Times 21 July 1969: 1-2. This newspaper article told the readers about Armstrong's first steps on the Moon. Also it told of the items collected from the Moon's surface for future scientific experiments back on Earth. Finally the article told of the Presidents words of congratulations and pride in the accomplishments and advancements the astronauts made in the vision of future and in peace for all mankind. The New York Times newspaper article summarized key points of the Apollo 11 Mission which informed millions of people that may have missed the broadcast of the events on July 21,1969. I found this newspaper showed how important the Apollo 11 Mission was to the world and how this event changed history.

Samuel Beckett Described His Waiting for Godot as a Tragicomedy. to What Extent Is This Is an Accurate Description? Would You Say There Is More Tragedy Than Comedy or a Mixture of Both?

Samuel Beckett described his Waiting for Godot as a tragicomedy. To what extent is this is an accurate description? Would you say there is more tragedy than comedy or a mixture of both? Through the use of many linguistic, structural and comic features, Samuel Beckett’s Waiting For Godot successfully places a wayfaring line between the two genres of tragedy and comedy. With the opening showing the two main characters Vladimir (Didi) and Estragon (Gogo) in a barren setting with useless props such as Gogo’s boot and Didi’s hat and a leafless tree, there is an instant confusion created with a question as to whether this is truly a comedy at all.Estragon’s statement ‘Nothing to be done’ starts the production off very cleverly as it is a true concept through the play; there is actually nothing being done by any character. It all seems to be useless rambling in the wilderness. There is no control in Didi and Gogo’s lives due to the obsession w ith waiting for Godot. Because of this they never bring themselves to leave. This leads the audience to ask the question. ‘Is this really a tragicomedy or just a Tragedy? Seeing these men are obviously wasting their lives’.Undoubtedly, Godot has comical elements with classic comedic actions such as trousers falling down and the struggle to take off a boot. With events like these in the play it is seen as direct, classic, light-hearted humour but with a deeper understanding we see this light-hearted humour with dark tragedy. The two however placed together do unarguably play essential roles in completing the play. Tragedy is evident in the play but undeniably there comedy, Comedy that maybe even encourages the tragedy? ‘What about hanging ourselves? ’ ‘Hmm.It’d give us an erection! ’ here there is definite sexual comedy; the idea of getting an erection would have been uncomfortable yet comical at the time and even now. However, although t here is humour in the topic, there are too tragic concepts with the results of the hanging being getting an erection or death. There is a heavy sense of satire comedy through the play Godot; the high ridicule of social class is endless with Gogo and Didi as the unwise, dirty tramps that live in ditches and Pozzo as the foolish, stuck up rich ruler with Lucky the animal like slave.The sense of satire causes the Superiority effect which is the idea we laugh because we feel superior to those in the play. We see this where Estragon tells Vladimir he spent the night in a ditch and was beaten up. ESTRAGON: in a ditch. VLADIMIR: A ditch! Where? ESTRAGON: Over there. †¦ ESTRAGON: Beat me? Certainly they beat me Here it’s taken very lightly that Estragon was attacked while trying to sleep in a ditch. Michael Lindsay-Hogg’s version of the play shows them to act and talk about this incident in a quite jokingly way and don’t actually pay too much attention to the serio usness of him sleeping in the ditch.Here the audience laugh because they possibly feel superior to the idea of someone sleeping in a ditch while they sleep in their houses especially since the majority of the audience was wealthy enough to attend the theatre as it was a luxury in the 1950’s; They would have had the time and the money to go and watch plays after the war seeing as rationing did not end until the 60’s. This made it easier to create the feeling of Superiority Beckett has provided through the two personae of Didi and Gogo.So even though it was comical, one cannot deny that sleeping in a ditch and getting attacked is also tragic. Ian Mackean said ‘Samuel Beckett's plays contain many comic features but are not comedies in the usual sense, and it is unlikely that an audience would actually laugh at them. Often our laughter at a comedy involves a feeling of release in response to the transgression of some rule of social conduct acted out by the performer. ’ This is very true in the sense that the characters we find funny are not in funny situations.For example the character Lucky is drawn from Tragedy. Being treated as a literal animal because he is a servant, Lucky not only supports the tragic concept but contributes to the stock character of the silly old fool being played by Pozzo. The stage directions for Pozzo and Lucky’s entrance are very important in getting the idea of a slave and master across in the first appearance. Lucky is the first to appear followed by the rope around his neck and then Pozzo. ‘Enter Pozzo and Lucky.Pozzo drives Lucky by means of a rope passed round his neck, so that Lucky is the first to enter, followed by the rope which is long enough to let him reach the middle of the stage before Pozzo†¦Ã¢â‚¬â„¢this is where tragedy takes place the most as Lucky’s character is quickly shown to be animalistic and neglected with no human rights. He’s then spoken to in a neglectf ul, demining way and is made to tend to Pozzo’s every need. ‘On! ’ ‘Back’ with one worded instructions the audience is made to feel sorry for Lucky and sympathise with him.But for some reason, Lucky’s misfortune also brings humour to the play, the audience sympathise with his character only because they feel bad for finding his situation funny which supports Ian Mackean’s theory. We laugh at Pozzo because of his foolishness, ignorance and over-exaggeration. ‘I must be getting on†¦unless I smoke another pipe before I go. What do you say? †¦. I’m not in the habit of smoking two pipes one on top of the other, it makes my heart go [hand on heart, sighing] pit-a-pat’ the over acting of putting his hand on his heart makes the audience as said before laugh at his ignorance.It’s as if he has no idea how desperate he is to stay and talk to Didi and Gogo so unconsciously makes up and excuse of smoking a pipe t o stay longer. It can be assumed that Pozzo is lonely. Whatever it is Pozzo takes a while before leaving making up a number of reasons why he should stay. It may even be questioned ‘is this in itself tragic? ’ If he is lonely and seeks friendship from two tramps even though he is rich it makes the audience and those who study the play think what has happened to Pozzo in his past to bring him into this situation.It causes confusion as to whether Pozzo’s character is a source of comedy or tragedy. I would suggest that there is a definite source of both genres however his character is used more for the comic feel. Beckett’s use of leitmotifs in the play is another element that contributes to the idea of comedy and tragedy being paired once again. Every once in a while throughout the comedy, estragon will suggest they leave and the answer ‘we can’t’ when asked why, Vladimir replies with ‘we’re waiting for Godot’ or Estra gon will ask ‘what do we do now? and Vladimir will reply with ‘wait for Godot. ’ As an audience we laugh or see this feature as being comical because Estragon is forgetful and seems very stupid. It’s almost like it’s a pantomime; the audience knows the obvious answer but the character doesn’t. Yet looking at the use of repetition in depth brings forth the idea of Gogo’s frustration in their situation in life. Maybe the constant questioning of what to do is because unconsciously is saying he doesn’t want to wait for Godot that he in fact wants to do something else in life.Gogo’s memory is a certain source of comedy throughout the play but it’s possible his forgetting is not due to bad memory but it is motivated. He forgets that they were there yesterday because he doesn’t want to admit he spends his life on repeat waiting for Godot on and empty promise from his one and only friend Vladimir. This gain suggests the play is tragic. In the end, the men talk again about hanging themselves. This time there is no mention of an erection and the reason they don’t do it because they don’t have a rope. ‘with what? ‘you haven’t got a bit of rope? ’ this suggest a more serious thought of suicide. There is no comic language connected unlike the first time mentioned sending the idea they are truly frustrated. The audience at this point actually stop to think and realise the seriousness of the suggestion of hanging whereas before it was ignored because of the sexual language. This again fundamentally contributes to the idea the play is a tragedy. Beckett’s additional use of structure again helps identify the significant genre of the play.He used formal symmetry where each act ends the same with a slight difference, the end of act one ends in this manner: ESTRAGON: Well, Shall we go? VLADIMIR: Yes, let’s go. [They do not move] Whereas act 2 ends like this: VLADIMIR: Well? Shall we go? ESTRAGON: Yes, let’s go. [They do not move] Apart from the slight change in punctuation and who says which line, the endings are almost identical insinuating the feeling of forever waiting and frustration along with the idea of being stuck in limbo as things repeat themselves.The change in character in asking ‘shall we go? ’ can be interpreted as both men having their doubts as to if what they are waiting for is worth it and the fact that they do not moved shows they are not entirely sure as to if they will miss out if they move so they end up never leaving. The question mark that appears after well at the end of the second act could suggest that Vladimir is trying more to leave wherever they are and in his conscience is really frustrated knowing that Godot is not coming.Therefore he tries to persuade Estragon; however it was not enough for them to let go of the fear of missing Godot. This again provides the idea that Beckettâ⠂¬â„¢s play is tragic. The views throughout the play are very nihilistic. As he metaphorically rejects social conventions like religion, the play can be interpreted as the total criticism of Christian beliefs like the second coming of Christ. Godot (possibly representing Christ) never comes however they dedicate their lives to waiting for his appearance.This ridicules Christians telling them life is pointless and there is in fact no God, No eternal life, no Jesus and no meaning. Showing this in the form of a comedy Beckett almost mocks those who are still foolish enough to believe in these non-existent deities. Therefore instead of Tragedy, it’s a purely comic view of religion. This is understandable as society had witnessed and heard of traumatic events after the world war and the questioning of God was inevitably going to raise discussion. To conclude, Samuel Beckett’s Waiting for Godot has somewhat been inappropriately titled as a tragicomedy.It has combined the com ic and tragic elements together but has tragedy as a dominant aspect throughout the play as a whole has with Vladimir and Estragon’s vain wait for something that never comes. For the play, Beckett has focused his attention on the suffering of others. It’s evident that the majority of the play relies on Vladimir and Estragon waiting for something to come and alleviate them of their boredom. There is a mixture of both genres but it is an unequal one- With tragedy under toning the play throughout even within the humour. Tunrayo Sadiq Word count: 1,899

Zachman Framework

THE ZACHMAN FRAMEWORK FOR AND ENTERPRISE ARCHITECTURE KNOWLEDGE MANAGEMENT ENABLING ENTERPRISE STRATEGY What Data Function List of Processes How Where Network Who People When Time Motivation List of Goals Why List of Things List of Locations List of Organizations List of Cycles Scope Planner ENTITY = Class of Business Entities PROCESS = Class of Business Processes NODE = Class of Business Locations PEOPLE = Class of Business Organizations CYCLE = Class of Business Cycles END = Class of Business Objectives Scope Planner The Zachman Framework for Enterprise Architecture s a comprehensive classification scheme for descriptive representations (models) of an enterprise. First conceptualized nearly two decades ago by John Zachman, it has evolved to become a universal schematic for defining and describing today's complex enterprise systems and for managing the multiple perspectives of an organization's information and knowledge infrastructure. e. g. , Semantic Model e. g. , Business Process Model e. g. , Logistics Network e. g. , Work Flow Model e. g. , Master Schedule e. g. , Business Plan INTERVISTA INSTITUTEEXECUTIVE EDUCATION Business Model (Conceptual) Business Model (Conceptual) ENTITY = Business Entity RELATION = Business Relationship I/O = Business Resources PROCESS = Business Process NODE = Business Location LINK = Business Linkage PEOPLE = Organization Unit WORK = Work Product TIME = Business Event CYCLE = Business Cycle ENDS = Business Objective MEANS = Business Strategy Owner Owner Intervista's Enterprise Architecture courses provide you with an in-depth understanding of the Zachman Framework and the key success factors for implementation.Over 5000 IT and Management Executives from all sectors have chosen Intervista for their professional development and strategic advancement. To learn more about our Enterprise Strategy, Enterprise Architecture and Knowledge Management Executive Education programs call 1-800-397-9744 or visit us at: www. Intervista-Institu te. com e. g. , Logical Data Model e. g. , Application Architecture System Model (Logical) e. g. , Distributed System Architecture e. g. , Human Interface Architecture e. g. , Processing Structure e. . , Business Rule Model System Model (Logical) TIME = System Event CYCLE = Processing Cycle ENDS = Structural Assertion MEANS = Action Assertion Designer ENTITY = Data Entity RELATION = Data Relationship I/O = User Views PROCESS = Application Function NODE = IS Function LINK = Line Characteristics PEOPLE = Role WORK = Deliverable Designer Technology Model (Physical) e. g. , Data Design e. g. , System Design e. g. , Technology Architecture e. g. , Presentation Architecture e. g. , Control Structure e. g. , Rule DesignTechnology Model (Physical) Builder ENTITY = Table/Segment/etc. RELATION = Key/Pointer/etc. I/O = Data Elements/Sets PROCESS = Computer Function NODE = Hardware/System Software LINK = Line Specifications PEOPLE = User WORK = Screen/Device Formats TIME = Execute CYCLE = Compo nent Cycle ENDS = Condition MEANS = Action Builder www. zifa. com e. g. , Data Definition e. g. , Program e. g. , Network Architecture e. g. , Security Architecture e. g. , Timing Definition e. g. , Rule Specification Detailed Representations SubcontractorENTITY = Field RELATION = Address I/O = Control Block PROCESS = Language Statement NODE = Addresses LINK = Protocols PEOPLE = Identity WORK = Job TIME = Interrupt CYCLE = Machine Cycle ENDS = Sub-condition MEANS = Step Detailed Representations Subcontractor www. ZachmanInternational. com Example Example Example Example Data Function Network Organization Example Example Schedule Strategy FUNCTIONING ENTERPRISE For the Enterprise Architecture Executive Education schedule call Intervista Institute at 1-800-397-9744. www. Intervista-Institute. com Copyright 2003, Intervista Inc. All rights reserved. Framework by permission John A. Zachman.

Position/Competition/Branding of Apple Iphone

LIBERTY UNIVERSITY MMPG: Position/Competition/Branding of Apple iPhone OLAMIDE O. BELLO 11/20/2012 STRATEGIC MARKETING MANAGEMENT (BUSINESS 520) PROFESSOR: DR. ANDREW HONEYCUTT Smart Phone Market Samsung, the Korean tech giant, is the leader in the Smartphone following the third quarter, extending its lead over Apple (Gartner's report released on Wednesday this week). The Android-based Galaxy smart phones have a very strong sales compare to Apple which makes android the lead in the global Smartphone market accounting for 32. percent of the worldwide market share (UCStrategies Staff). Google acquired Android Inc. in 2005, after 2years, Google declare android distribution public in late 2007. Today Android is leading the smart phone market(UCStrategies Staff). The strengths: Decentralized Distribution: Android found strength in mass distribution, pleased companies such as HTC, Samsung and Motorola by offering them competitive platform for free, this help reduce the production cost and pass the savings to the consumer.With such competitive platform at a reduced price, consumer can easily change to android phone cheaply with no contract and android works on any mobile operator(The Next Web). The weaknesses: Mixed Results: Since different carrier and manufacturers do have freedom to used android, this brings no standard and control to android usage. Crappy hardware can depreciate the value of the android and lead to terrible experience. With different manufacturer customize android with no universal standard create consumer confusion.So decentralized distribution is also the android weakness(The Next Web). Product Branding Branding as been defined as â€Å"a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those competitors†(Kotler). Apply is great at branding compare to other competitor, it takes less than a second to identify apple iPhon e just by the look and the logo unlike other competitors. Apple OS only runs on apple phone and there is not third manufacturer involved. Also Case Study will describe why Apple Inc. is a very successful company.Apple brands brings intense, active loyalty, positive, accessible reaction, point-of-parity ; difference, deep and broad brand awareness to iPhones (Kotler p. 249). With Apple branding, iphone design and functionality become difficult to compromise. References The Next Web Retrieved from http://thenextweb. com/mobile/2011/11/14/androids-strength-is-also-its-weakness-decentralization/ Unified Communication Strategies: Samsung Leads Global Smartphone Market Retrive from http://www. ucstrategies. com/unified-communications-newsroom/samsung-leads-global-smartphone-market. aspx Marketing Management by Kotler Keller

Aaron Beck †The father of cognitive therapy Essay

Aaron T. Beck is considered the father of cognitive therapy was born on July 18, 1921 in Providence Rhode Island. His mother, Elizabeth Temkin, married his father, Harry Beck, in 1909. He is the youngest of five children. Aaron Beck notes that his mother was quite depressed prior to his birth due to the loss of two of her children. Beck was born two years after his only sister died of influenza. He believed himself to be a replacement child for his sister. Beck says he takes joy in the idea that, even at a young age, he was able to cure his mother’s depression. Beck attended Brown University and received many awards and honors in academic excellence. He graduated magna cum laude. After graduating from Brown University he went on to receive his medical degree and then his PH.D from Yale. During his internship, Aaron Beck met Phyllis Whitman. She was a student at the Hillel Foundation, the girls’ school at Brown University. The couple married on June 4, 1950, in Providence. She completed a law degree while raising their four children. She served as a superior court judge in Pennsylvania. Beck became interested in psychoanalysis while doing his internship at Rhode Island Hospital. Although Beck spent most of his career studying psychoanalysis, in the 1960’s Beck’s research deviated significantly from traditional psychoanalytic methods, focusing instead on distorted thoughts that led to problematic behaviors. He struggled to find a way to help his depressed client’s better capture their emotions. He realized that many of his depressed clients experienced recurring negative thought and that as long as they believed these thoughts to be true, they would continue to have symptoms of depression. He theorized that in order to change the symptoms, he much change their distorted thinking. This belief led to the development of cognitive behavioral therapy. (Famous psychologist) Beck took a position at the University of Pennsylvania in 1954 in the psychiatry department, which is where he developed the depression research clinic. Beck began to work more intensely on his cognitive approach to depression, In1952, he published his first psychiatric article, a case study about treatment of schizophrenic delusion. It was the first of numerous publications he made that were later on recognized as significant precursor to the development of cognitive therapy. In 1961, he developed the Beck Depression Inventory (BDI). The BDI is one of the most widely used and referenced scales of depression. It is a 21 item scale that uses a Likert scale to determine the  severity of depression symptoms. Even though the scale is now revered as one of the well-constructed scales and useful, those in the psychiatric department at Penn did not receive the idea so well. In 1967, Beck became an associate professor; however, he only received a one year extension on his depression grant. Beck stared working from home, and this turned out to be just what he needed, and he produced his first book, Depression: Clinical Experimental and Theoretical Aspects. From here his work at the University of Pennsylvania began to pick up, and in 1971 he was awarded full professor status.

Business inteligence Essay Example | Topics and Well Written Essays - 2000 words

Business inteligence - Essay Example The main issues covered by each of these websites include, education, investment opportunities, visitations and tours, live work and an events study. Additionally, the company runs a number of other websites on the very categories but in different other languages among which are Arabic, French, and Spanish. This is due to the fact that the target market for Cardiff is international and hence there is need to customize the websites to suit the target markets. In order to ensure that the websites are of value to the clients, some of the categories considered include: Education Education is a two-pronged economical scope. The Cardiff city hopes to become an academic center within the region. To achieve this, the envisioned city must work strategies capable of beating other modern day academic centers such as Liverpool and London. The city must therefore have schools running and education centers from kindergarten to the university. Theses academic institutions will need accreditation by government authorities to check that they meet the standards of quality (Bogomolova, 2011). The validity of the courses offered Cardiff city must be ascertained. Hence, it will be critical to have an independent body to ensure that the high quality academic standards are maintained and that educational standards are not compromised in any way. The website runs the opportunities that the education sector presents to potential investors. The most common investment opportunity in the academic sector is the setting up and management of private academic institutions. To this, the website target of the currently existing universities, such as Oxford and Liverpool among others, is to invest in the establishment of new campuses within the city. The website offers basic contact information on how interested parties conduct the transactions of obtaining land and other resources necessary for such developments. The company welcomes both local and foreign investors, thus the translation into d ifferent other languages. Additionally, the website targets potential students. The education sector primarily depends on the availability of students. Attracting students in the region becomes difficult since children school in regions habited by their parents. The company thus runs a number of other websites advertising other diverse investment opportunities with an aim of attracting as much residents into the city. This way, the basic level academic institutions are certain of pupils (Jiaming, 2008). Tertiary and university level are not much perturbed by the locality of parents. This is thus a level opportunity and depends on the advertisement potential of the company and the reputation of the subsequent universities that will eventually set up in the region. To ensure that the students of higher learning institutions are comfortable, the websites advertise the various recreational facilities that are available. These include parks, night clubs and other outdoor activities. On t op of this, related websites showcase the opportunities available for part time work to suit students who need to make extra income. It is vital to note that the city targets established academic institutions due to their credibility. Most international students recognize institutions that are globally known hence it would be easy to attract them to Cardiff